Starting At The Beginning

How Whiskey Crawler Got It's Start

Travis Platt knows firsthand that design drives success. With an extensive background in printing and branding, Platt and co-founder Hayley Milburn built Whiskey Crawler on a solid foundation of print and design. A shared passion for helping organizations succeed propelled Whiskey Crawler Creative to add content creation and marketing to our line of services. Print and Branding was only half of the challenges for businesses. The other half called for the touches that only a boutique creative agency could provide.

PPCo Whiskey Crawler Creative
Boutique Creative Agency Peoria
Who We Are

What is a Boutique Creative Agency?

A boutique creative agency is often described as a high-end solution for strategy and design. This is partly true in our case too. I say partly, because yes, we do offer some pretty cool and uncommon high-end print and finishes. However, this wouldn't be what we choose to hang our hat on. We are focused on bringing the right product or service to our client's projects, not the most expensive. We call ourselves a boutique creative agency because we are a small team of specialists that work together to flush out what your company really means to you. Then we design a brand and package the perfect content to tell that story to the world. The passion for this bespoke level of service and attention is what drove us to create Whiskey Crawler Creative.

What's In A Name

How We Got Our Name

We are not only located in Peoria, but our roots run deep through this region. To signify our dedication to propelling the lifeblood of Peoria we wanted to have a name that would nurture this culture.

Peoria was first known as the whiskey capital of the world. As Prohibition got into full swing Peoria began to lose the stature they had built on Whiskey. However, in 1925 The Holt Manufacturing Company and C. L. Best Tractor Co. merged to form the Caterpillar Tractor Co and named Peoria as their Head Quarters.

in 2017 Caterpillar announced that they were moving their HQ to Deerfield, right out of Chicago. This wasn't an apocalyptic event for Peoria. It was merely the ending of another chapter in the rich history of Peoria.

Whiskey Crawler Creative, LLC pays homage with a nod to what brought us to this point, as well as projecting what Peoria will be known for this century. Peoria has a rich and vibrant creative culture. One that is not only full of talent but Peoria also possess residents that appreciate and consume the art around them. This is why Peoria, IL will be the regional destination for creatives for decades to come.

Will It Play In Peoria - Whiskey Crawler Creative

Our Leadership Team

Travis Platt

Travis Platt // Founder & Visionary

Travis M. Platt, the Founder, was born a Visionary. A hybrid between a creative and an analytical makes him a superpower in branding and design. His natural ability to be creatively strategic means he can see between the vertical walls of industry and create a strategy as unique as the brand it was built for. Travis’ passion for design and messaging fuels this force that is Whiskey Crawler Creative, your boutique creative agency.

Alexandra Rowe // Vision Catalyst


Our Team In Training

Sharlene Aguzar // The Visionary’s Apprentice

Sharlene Aguzar is one of Whiskey Crawler’s Visionary apprentices. Sharlene is a master of learning. Her ability to adapt and learn is ever-growing. She focuses on creative vision and strategy. Sharlene works to add useful insight and wants to be a sponge for life- soaking up knowledge and implementing her creativity into all work produced. Currently, she attends Bradley University and is ready for anything thrown her way.

Tulinh Tran // The Visionary’s Apprentice


Ellie Sinclair // The Visionary’s Apprentice

Ellie Sinclair is a talented and passionate student pursuing a degree in Advertising and Public Relations at the University of Illinois in Urbana-Champaign. Known for their adaptability and creativity, Ellie possesses a natural talent for finding innovative solutions to complex problems. Throughout her academic journey, Ellie has consistently demonstrated strong leadership and collaboration skills. Ellie is currently leading the RSVP agency of the American Advertising Federation chapter in Urbana-Champaign. Beyond her academic pursuits, Ellie actively seeks out opportunities to enhance her skills and gain real-world experience. She has gone to Spain where she was able to gain a unique global perspective and insight into marketing. Ellie is driven by a genuine passion for making a positive impact in her community.

Our Creative Team

Anna Streeter

Anna Streeter // Vision Creator

Streeter is a multi-disciplinary designer from Atlanta, Georgia. Her facet for imagination brings out the life in every project and inspires her to run with the creative energy that was unearthed. When she’s not in the shop or music studio, she’s expanding on her craft of advertising and graphic design.

Justin Lane

Justin Lane // Vision Creator & Storyteller

Hi, I’m Justin. I’m a photographer as well as a lighting designer and DJ based in Central Illinois. Photography gives me the chance to travel to new places and meet the people that live there. My inspiration draws on their background, where they came from, where they’ve lived, etc. I enjoy capturing everyday life from the streets of Chicago to the Warehouse District of Peoria to small town USA.